About Us ...

WRA - Wholesale Resort Accessories

Resort accessories wholesale for winter + summer retailers nationwide

Your #1-Stop Solution 

In resort retail, your busiest days do not always come with a warning. A sudden snowstorm rolls in, a heat wave hits early, spring break crowds show up strong, or a holiday weekend turns your shelves in a single day - and the only thing worse than selling out is knowing you could have sold twice as much if product had arrived sooner.

WRA (Wholesale Resort Accessories) is a resort accessories wholesale distributor built for that exact moment. Rooted in the traditions of Lake Tahoe and enhancing the tourist experience since 1982, we have spent over four decades learning what moves in real resort stores, how tourists buy, and how retailers can stay stocked without carrying unnecessary risk.

Today, we bring that Tahoe-born seasonal expertise to resort destinations nationwide - from ski towns and mountain gateways, to lake communities, beach markets, marinas, campgrounds, casinos, and tourist corridors where vacationers arrive ready to play, ready to purchase, and ready to make memories.

A seasonal wholesale supplier for both winter and summer -
Because it is always in season somewhere

Retail does not run on one weather map. While the northern states are deep into winter demand, the southern states can be moving beach product at full speed - and that overlap is exactly why WRA is designed for both seasons, all year long. We specialize in the products resort retailers count on most, including:

• Gloves, hats, and boots
• Sleds and snow tubes
• Beach inflatables and beach toys

Why resort retailers choose WRA

In-season replenishment, not old-school overbuying

Traditional buying calendars often require long lead times, large minimums, and financial commitments made months before anyone knows what the weather will do. That model strains cash flow, forces risky forecasting, and too often leaves retailers holding aging inventory.

WRA was built to be the better option. We meet in-season merchandise needs, so you can replenish when demand is real - not when a catalog says it is time. We do the buying work and take on the inventory risk, bringing you proven seasonal winners at strong value, with a service model built for speed and sell-through.

Your one-stop solution for stocking and restocking

Simple ordering. Fast delivery. Retail-ready support.

WRA is a true one-stop wholesale solution for resort and tourist retail, designed to keep your shelves full and your operation smooth:
• Low / no minimum ordering to keep buys flexible
• Easy, secure online ordering so you can restock quickly and confidently
• Same-day / next-business-day shipping options for national customers
• Free local delivery in our home region (fast and dependable)

Whether you are a boutique gift shop, a ski shop, a marina store, a campground market, a convenience retailer, a grocery store in a tourist corridor, or a resort property retail operation - we tailor support to your environment and your customer traffic.

Built on Tahoe knowledge, built for national growth

Lake Tahoe is a place where today's demand can change overnight, where visitors arrive from major metro markets and across the world, and where retailers learn quickly that speed, timing, and the right seasonal mix make all the difference. Serving that region sharpened our instincts - and we now apply that same seasonal discipline to resort retail programs across the United States.

Shop online

If you are looking for a seasonal wholesale supplier and resort accessories distributor who understands tourist buying behavior, supports both winter and summer turns, and helps you stay stocked through unpredictable demand - welcome.

Shop online and restock what is selling now.

Let us help you grow your business.

WRA Knows...

Resort Accessories Souvenir Business!  40+ years serving the Nation & Lake Tahoe Region, WRA is uniquely experienced with the retail needs of resort retail customers.  This knowledge translates into $$$$ for you, as you receive only the best-selling products from WRA Wholesale, specifically targeted for winter & summer tourists and residents of resort destinations.

WRA DELIVERS!   Ships nationally same day/next business day . Local FREE DELIVERY in 1-2 days, and sometimes even the same day!  Only WRA provides this fast of local delivery!

WRA is a TOTAL SOLUTION provider!  We serve small boutiques, gas stations, campgrounds, parks, tourist centers, rental centers, ski/board shops, marinas, general stores, resorts, casinos hardware stores, drug stores, and large grocery stores.  We tailor our services, support and delivery for the unique needs of every type of retailer.  No other resort wholesale distributor is more pervasive and comprehensive than WRA.

WRA SOLVES problems!  Many companies say they are customer focused, but we actually deliver on that promise by working with you to address your unique needs.  Whether it’s getting product back on your shelves quickly, or pricing and tagging your products for you,  customizing apparel, souvenirs or displays...  We strive to earn your business every day – not just once.

WRA has GREAT people!  The people that work at WRA are dedicated to enhancing the tourists’ experience, and helping retail businesses prosper.  All employees are from the Lake Tahoe and Reno area, and are keenly in tune with the culture and uniqueness of the area.  We have employees that have been with the company over 15 years, have great pride in the success of our business, and are committed to your satisfaction.

WRA offers QUALITY products at GREAT prices!  Throughout the year, the buyers at WRA are continuously seeking and identifying new products that will complement the existing product line, and provide new opportunities for your retail operation to increase revenues and profitability.  And, while we provide products to you at a low price, we are very focused on procuring quality products that will satisfy your end customer.

WRA provides unparalleled SERVICE!  WRA sales reps visit our regular customers every week.  Our sales reps review your existing inventory weekly, and identify needs for you.  This allows you to focus on your business, instead of worrying about restocking.  We help to ensure that your store shelves are always full, and you don’t miss out on sales opportunities.

WRA offers PLATINUM support services!  WRA’s high volume customers are provided with unique support programs that include guaranteed sales, merchandising, and cooperative markdowns.  These programs further differentiate WRA as a leader in providing solutions.

WRA WHOLESALE makes you MONEY!!!  The differentiators above combine to provide a total solution that generates greater sales volumes, higher profit margins and more satisfied customers, resulting in your ever increasing retail success.

Please give us a call today to learn more about our Strategic Partnership Program and how we can assist in PLANNING, PROVIDING & GROWING Your Seasonal Inventory, Business & Profits. We are here to help! 

The entire WRA Team appreciates your business. 

Thank you for the opportunity to serve you!

Respectfully,

Brian and Dawn Norman
WRA-Stewards and Leadership Team
sales@wrawholesale.com
775.856.2600

TESTIMONIALS:

Love those pants we purchased, they're gonna fly off our shelves! I showed my merchandiser your website and she's stoke on all the stuff you guys have at a great price and quick shipping, Thanks!    Operations Manager-Utah Ski Resort

WRA offers fast shipping & great prices.  No room for improvement on my first order. I have already referred someone to you. You carry a great supply. Anytime you have sales on the items I buy, let me know.     Steve-Santa Monica, Pharmacy

WRA Winter Seasonal Products saved my business; we were the only store in the area offering such items. Boutique Retailer, Brentwood, CA

Thank you so much, your customer service is exemplary! Linda-Northern CA Tourism Customer

Great product! Sells right through! High Profit! Can't wait for the summer set! Roger-Prather, CA Chain Retailer

Monthly sales are up over $2000.; adding WRA Wholesale Seasonal Products and Souvenirs is good business. Gary-Convenient Store Manager

No need for space taking back stock, I love their quality products and customized service program, order management, merchandising and inventory management! I am very pleased with WRA Wholesale products and service! Connie-NV Grocery Retailer Store Manager

Thank you so much for getting those to me so quickly.  The customer already picked up and were super impressed by how quick we received them. Raschell-CA Business Retailer

Kudos for Our Servant Hearted WRA Team Members

• I really appreciated your team for helping with my special order and the really nice young man (Mike) on the phone. 
  Phone Customer 
  
  
• This is may third time ordering from WRA Wholesale and I wanted to say that you customer service has ALWAYs been wo WONDERFUL and we love your products. Thank you! 
  Amanda Shop Owner -Online Customer Wyoming

•  Team WRA went above and beyond to make this customer’s complex apparel order exactly how she ordered it.  It was such an excellent job that they made the “thank you” call. Great job, Team WRA!
  Terry- Boutique Shop Owner

•  "A lady emailed me (Mike) when the Pandemic first started, looking for our Lake Tahoe Wall Art License Plate.  She said that because of the Pandemic, she and her husband could not come to Tahoe for their anniversary. She asked if there was any way that I would be willing to ship one to her, and that she would pay whatever the cost was plus the freight… I asked for her address, and all she said was Germany.  I told her that in order to get the quote, I needed her exact address.  Once I had the address, I purchased the Tahoe Plate, packaged it up and sent it her way.  I sent her the tracking number, and she asked what she owed me.  My response was, “ this is my treat, and Happy Anniversary.”   Fast forward six months… I get a call from my mom saying that I had a package waiting for me at her place.  She said it was from Germany.  I drew a blank until I was able to pick it up and open it.  When I opened the box, I instantly realized that this was from the girl in Germany.  Inside the care package was a German/English Dictionary, and Bavarian egg holder, a pen, some German Chocolates and German Hariboo Gummie Bears, a chocolate egg, and some blue and white checkered socks with Bavaria printed in them(which I wear quite often). I was glad that I could help her out; and I was really surprised when she went out of her way to send me a care package."
  Tourist Customer-Germany

• Aloha from Hawaii, Just a quick note to say thank you so, so much for sending the Lake Tahoe cap.  What I didn’t share with you is our dear friend who is 89 years old, went to 7 different stores to buy my wife a cap.  It said “Beverly Hills Country Club” on it.  My wife, being a mountain girl, couldn’t bring herself to embrace it.  So it’s going to Good Will, because she’s in love with the cap you sent.  Thanks for making me look like the perfect husband! 
  Craig, Customer-Hawaii