It is time to visualize an new more interactive customer experience that will bring them back and make them want to tell their friends.
What new and outstanding experience will you offer your customer this summmer? Consider all aspects of their experience from outside-in.
Is it time to give your shop an exterior facelift?
Does their first impression (from the curb) grab them and make them want to shop-your-shop.
As visitors drive the streets of their vacation destination their heads are swivel from left to right and make mental lists of where to go. Does your external brand Make Them Stop-n-Shop-Your-Shop.
Consider everything, building exterior, signage, window merchandising and more. then carry that brand experience through out your shop.
For more on creating a brand visit Duct Tape Marketing
photo credit: Kool Cats Photography over 15 Million Views <a href="http://www.flickr.com/photos/40775084@N05/49473618113">Antique Shop#2</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by-nc/2.0/">(license)</a>
Dawn Norman
Author