Generate off-season excitement. In addition to extending his traditional season, Harman has become good at generating events and excitement during the slower months. When he noticed that retailers and direct television sellers like QVC were promoting Christmas in July, Harman jumped on the bandwagon and offered deals. People who had missed out on buying the artificial tree they wanted the previous year often jump at the opportunity to snap it up at a discount during the summer. "It surprised me, frankly," says Harman. But he's not complaining. Balsam Hill sells a Christmas tree every season of the year.